Know How to Find Customers
Bill Warner Wednesday, January 02, 2008
Entrepreneurs often come up short when explaining how they are going to achieve potential customer awareness of their new product or service. Generalities about widespread advertising, appropriate trade shows and email campaigns will not impress potential investors and will leave the impression that you really don’t know how to find customers. When explaining this aspect of your business, you need to bring your marketing programs to life with specific targets and expected results that are focused on the sweet spot of your target market.
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Bill Warner On Mastering your Money
Bill Warner Tuesday, January 01, 2008
A two part discussion on the Radio show Mastering Your Money.
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International Business Consulting Case Study
Bill Warner Tuesday, January 01, 2008
Interim International Executive
Situation: A large well established manufacturing company had expanded new sales operations in a large South American country. Since its establishment, the company was not getting the sales results they expected and their products were held up in customs for many weeks. The distribution agreements that were put in place were flawed with legal issues.
