WRAL’s Local Tech Wire: What’s an Angel Investor?
These days, your best workers are likely to show more loyalty to their careers than the company. That’s a polite way of saying that your employees are more concerned about themselves than the company where they work. What CEOs need in order to avoid frustration over loyalty is a new view of loyalty and its meaning to employers and employees.
Do you ever stop, take a deep breath and ask yourself how you can make better business decisions? If you’re like other CEOs and top executives the answer is, “probably not.” You’ve read about decision making and problem solving strategies, just like we have. So, why is it we continue to be able to help our clients solve business problems that they have not been able to resolve themselves? The answer is that good decision making alone is not sufficient to solve business problems.
Whether or not you are approaching venture investors or simply trying to convince someone of the attractiveness of your company, you need to have a well thought out presentation that tells the story about your business in a compelling and exciting way. Nobody is going to invest in or join your company if you cannot effectively explain why they should be spending their time and money to participate in it.
Do you set goals for yourself? What happens when you establish a goal and believe in it? You work hard to achieve it. What happens when you achieve it? You feel good about yourself and your success drives you to achieve more.
Sometimes when CEOs do what they are supposed to do, they still don’t get the results they expect. What follows are a few examples from real life situations Paladin have been involved in solving.
Entrepreneurs often come up short when explaining how they are going to achieve potential customer awareness of their new product or service. Generalities about widespread advertising, appropriate trade shows and email campaigns will not impress potential investors and will leave the impression that you really don’t know how to find customers. When explaining this aspect of your business, you need to bring your marketing programs to life with specific targets and expected results that are focused on the sweet spot of your target market.
A two part discussion on the Radio show Mastering Your Money.
Situation: A large well established manufacturing company had expanded new sales operations in a large South American country. Since its establishment, the company was not getting the sales results they expected and their products were held up in customs for many weeks. The distribution agreements that were put in place were flawed with legal issues.