Telemarketing in Perspective
Bill Warner Monday, February 25, 2008
What is marketing all about? It’s all about generating qualified sales leads with whom your sales team can proceed with the sales process. Marketing gurus will tell you a dozen more things that marketing is about, but they all boil down to generating sales leads. That’s it, and it’s very important, and the measure of marketing success is how many qualified sales leads are generated.
Telemarketing is an effective and efficient way to generate sales leads when performed correctly by the right people. Let’s focus on what it takes to do this successfully.
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Be Referable
Bill Warner Saturday, February 23, 2008
We have all heard the old saying, “it’s not what you know, it’s who you know.” Well, there is a lot to be said about that. Look back on the business you have won recently. How much of it came by referral from someone you know, versus a cold call to a prospect or an inquiry directly to you or through your website? Like many of the business people I meet, the majority of their business comes by referral.
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How to Find Angel Investors
Bill Warner Wednesday, February 20, 2008
So you have completed your business plan, determined how much money you need, practiced your presentation, and are now ready to approach angel investors to raise the capital needed to launch your business. But, you don’t know any. You have heard about the angel organizations in the area. You have read about the venture capital firms as well. Where do you start looking?
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Know Your Business
Bill Warner Wednesday, February 20, 2008
Once you have given your elevator pitch and you have gained interest from a potential investor, the flood gates have been opened for a barrage of questions that you really have to be prepared to answer. You really have to know your business completely.
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Who are Angel Investors?
Bill Warner Monday, February 04, 2008
Entrepreneurs often talk about needing angel investor money to launch their companies. When asked about their financing plan, they are heard to say, “I am going to raise $500K from angels.” When asked what their strategy for approaching angels is and who they are going to approach, they often go silent and have a blank look on their faces.
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Know Your Buyer
Bill Warner Monday, February 04, 2008
Before you ever approach an angel investor, you absolutely need to understand your business and have done the research and analysis necessary to write a business plan. One of the first questions you will get from any investor is, “who will buy your product or service?” You need to have a crystal clear answer to that question or the investor will conclude that you do not understand your business.
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