You May Want Angel Investors

Bill Warner Tuesday, June 09, 2009

I am often asked by people from all over the United States if I know any angel investors that might be interested in their company. I then ask them about their business and their readiness for angels. Unfortunately, the vast majority of them are not ready to approach angels. Their question is easy to answer, but the advice they need before they attempt it is pretty extensive.

Be ready for angels

There is a lot of work that needs to be done before you approach angels. Angel investors are reasonably sophisticated in their investment habits. You will need to be able to answer a lot of simple questions. If you mess up the answers, you will not get another chance to see them again. I have called this opportunity similar to using a one shot rifle. If you miss, you lose any chance for another shot. Take a look at some of my blog articles on this like this one on How to Find Angel Investors. Read also this article from entrepreneur.com.

Before you ask about angel investors, be prepared by:

  • Preparing a well thought out business plan
  • Doing some research on angel organizations to determine which ones to approach, starting with the ones in your area
  • Gaining an understanding of the angel investor’s business selection process
  • Finding ways to get referrals to the selected angels, which works better than cold calls
  • Pulling together a well practiced investor presentation
  • Practicing answering the typical angel investor questions

Make the contact with angel investors

Once you have prepared yourself, make the contact with the angel investor. Now you can answer their questions. They will soon realize that you have done your homework. With this positive reaction, you can then carry on a discussion about your business and get a commitment to a meeting to formally present it. This is the way to do it. If you come across as unprepared, unfamiliar with the process, naive about how angels operate or don’t really understand your business, you will never get to first base.

Filed Under: Angel Investment, Financing a Company, Starting a Business



Bill Warner is the Managing Partner of Paladin and Associates, a business consulting firm in the Research Triangle Park area of central North Carolina, and is the Chairman of the Triangle Accredited Capital Forum, an angel investor network with over one hundred members throughout the southeast.

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