Twitter For Marketing Reach
Bill Warner Monday, May 18, 2009
Twitter has taken mass marketing to a new level. Like I hear from many people I meet, Twitter is being viewed as a toy for people to share what they are doing right now and other assorted nonsense. “I don’t want to know that much information about people.” “Who cares that they are mowing their lawn?” “Why do I need to know when someone is going to a soccer practice?”
Twitter is more than you think
Think again. Twitter is a tool, if utilized intelligently, can produce a huge contact network of people that is actually interested in hearing from you. After all, they had to actively decide to “follow” you. The mass marketing advantage of this is that you can create a following of thousands and thousands of people. At the usual marketing hit rates of mass mailing of 1% or less, you can reach a lot of people nearly instantly and for no money. It is far better than buying an email list.
Creating followers
I am no expert at this, but in a matter of days, I was able to create over 500 followers. At this rate, I will have 10’s of thousands in a matter of weeks. I did this by simply intelligently following the people that are followed by people I know and have followed. Interesting enough, most of them decided to follow me too. Then I started to selectively send my blog notices to all those who followed me, giving them something meaningful to read. I also responded to tweets from people I was following, giving them recognition and giving me more reach that produced even more people who decided to follow me. This continues every day as more and more people decide to follow me as I feed them more content.
Yes, you have to weed out some undesirable people you are following, but followers start to respond to your tweets. Dialogs get started that all followers are watching and sometimes also participate. This whole process explodes into more and more followers as you get more and more involved.
The power of the masses
Once you have created a large enough network of followers, say 10,000 or more, you can start to exploit its marketing power by reaching out to your followers with products and services that might be of interest to them. At traditional hit rates, a network of 10,000 followers might produce 100 leads. At 100,000, that would be a 1,000 leads produced by a very inexpensive mass marketing program. Networks of this size and more are prevalent on Twitter. I started to get interest from some people even at the low level I have achieved so far.
Twitter now
It is not a lot of work to get started, but you have to grow your reach by actively following people. You do have to have some good content that would be of interest to maintain their interest. I have a tremendous amount of blog content that is serving as a basis for feeding the Twitter network. Give it a try. You do meet some interesting people and have some fun while doing it.
Filed Under: Business Operations, Marketing Plans & Strategies
Bill Warner is the Managing Partner of Paladin and Associates, a business consulting firm in the Research Triangle Park area of central North Carolina, and is the Chairman of the Triangle Accredited Capital Forum, an angel investor network with over one hundred members throughout the southeast.
Bill Warner is the Managing Partner of Paladin and Associates, a business consulting firm in the Research Triangle Park area of central North Carolina, and is the Chairman of the Triangle Accredited Capital Forum, an angel investor network with over one hundred members throughout the southeast.
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