Investor Presentations - The Short Story
Bill Warner Sunday, April 06, 2008
I just got through working with a team of business people that are coaching some of the entrepreneurs who are trying to get ready to make their investor presentations at an upcoming venture conference. It reminds me how important it is to be able to get your story across in just ten minutes and in a way that is compelling and complete.
Here’s a reminder of what you have to talk about in the ten minutes. You need to deliver twelve important messages:
- The problem – Explain that you are solving a very important industry problem and why it is a problem that needs to be solved.
- The solution – Show that you have a unique and compelling solution to the problem that nobody else has.
- Market definition – Define the size and growth of the market segment that you will focus on and that you know all about the buyer of your product or service.
- Competition – Summarize your understanding of the competitive landscape and that you know your differentiation and how to beat them all.
- Product and service definition – Describe the most important features of your product or service and the quantifiable benefits they bring to your buyer.
- Barriers to entry – Show how difficult it will be for anyone else to replicate what you are doing and that you are protected from the copying and theft of what you have innovated.
- Value proposition – Summarize the major customer value points that make your product a “must have” for the buyer.
- Marketing plan – Demonstrate that you know how to create market awareness and generate sufficient leads for sales to achieve their sales forecast.
- Sales plan – Explain the sales channels that you will actually use to achieve sales results and make sure that it links to the revenue in the financial forecast.
- Management team – Describe who the top management team and explain why they are the best to lead the company through it’s start up phase.
- Financial forecast – Show the five year forecast of revenue, profit and cash and highlight when you will be profitable and cash flow positive.
- Investor highlights – Describe the financing strategy of the company and how much money you need, along with what the investor gets for the investment, the use of funds and the potential exit strategy.
You can get this across in ten minutes, but your goal is to generate tremendous interest by the investors so that they want to meet with you and learn much more about your company. In other words, this presentation is a tool to “get a meeting” with the investors.
Filed Under: Angel Investment, Financing a Company, Business Strategy and Planning
Bill Warner is the Managing Partner of Paladin and Associates, a business consulting firm in the Research Triangle Park area of central North Carolina, and is the Chairman of the Triangle Accredited Capital Forum, an angel investor network with over one hundred members throughout the southeast.
Bill Warner is the Managing Partner of Paladin and Associates, a business consulting firm in the Research Triangle Park area of central North Carolina, and is the Chairman of the Triangle Accredited Capital Forum, an angel investor network with over one hundred members throughout the southeast.
This is an excellent and comprehensive list.
But having made hundreds of investor presentations during my career, I find it hard to believe that all 12 points can be effectively covered in 10 minutes, especially if you are completely unknown.
My experience suggests that investors really care about three things: 1) novel solutions 2) to thorny problems 3) with large market opportunities.
If you can strike a chord on those three notes, prospective investors will give you more time to play the rest of your tune.
You are right Wayne, ten minutes is tough but doable. However, your point is more important. All you are trying to do is get your audience excited enough about your business idea so that they want to spend more time with you to learn more about it. No investor writes a check after seeing a short presentation. The purpose of this presentation is really to just getting a meeting with them. In the meeting, all the details that the investor needs to know can then be discussed for as many hours as they want to spend on it.
Thanks for your comments…......................Bill Warner
